Wednesday, October 6, 2010
Colorado Springs, Colo. ‐‐ BuyWell Fair Trade Coffee introduced a new product to its line of extraordinary coffees: Café Hope, a dark roast single origin coffee, grown on all‐women farms in Peru.
This Fair Trade Certified© organic coffee, to be added to BuyWell’s main offerings, will give a larger proportion of sales to be paid directly back to the women farmers.
“It’s important we know our famers and how they live, it reminds us why buying Fair Trade Certified© coffee and other fair trade products is so important,” said Bob Perrine, CEO of BuyWell International.
In July 2010, two BuyWell employees traveled to Peru to meet with the farmers who will be providing the coffee for Café Hope. Located hundreds of miles northwest of Peru’s capital Lima, the co‐op Naranjillo is nestled in the small town of Tingo Maria. The cooperative, founded in 1966 with just 32 members, has grown today to over 5,000 members now located in four regions of Peru.
Speaking with BuyWell employees, four farmers told their personal struggles in life and the struggle to run their farms. When asked if it gives them hope knowing people in the United States are actively seeking their coffee, they said they are proud of their product and it gives them hope they will be able to expand their production thus growing their income and sustaining their farms for their future and children’s futures.
“Meeting the women face to face, gave so much more meaning to the coffee, this is really all they have and they put everything into farming the best quality coffee they can,” said Christopher Aaby, sales and marketing manager of BuyWell International.
BuyWell Coffee will pay a premium of at least $0.10 more per pound to go directly back to the women farmers. The goal being with this extra income is to allow the farmers to improve their farms and production by purchasing more land, plant more coffee trees, hire the labor during harvest to hand pick the coffee and pay bills that have long been piling up. Buy purchasing this coffee, consumers are directly supporting this cooperative while also receiving a high‐quality coffee grown with great care and love.
This is the first time Naranjillo has sold an all‐women grown coffee. Naranjillo wants to increase the amount of women who contribute their crops and also encourage the women to take free courses at the co‐op main offices in leadership in hopes one day more women will be in leadership roles within the co‐op. Naranjillo believes in the quality of their products and the lives of their farmers and BuyWell is honored to have this new partnership and look forward to great things in the future.
To purchase Café Hope whole bean or ground Click Here.